It is high time we talked about content on the Web as a portal leading towards brave new opportunities to connect, exchange and share knowledge, expertise and experience.
Web Scriptorium is where we learn to ideate, plan, write and distribute content that serves business goals while meeting the needs of both human and algorithmic audiences.
Web Scriptorium is a two-day journey through the depths and riches of digital text.
Within two consecutive days we will talk about the emergence, development and the future of text on the Web. We will look at the relationship between words and data and at the way search engines "read", "understand" and fetch content.
In addition to theory, best practices, and self-study materials, at Web Scriptorium we will dedicate a special time for writing. During this window of inspiration married to understanding of the basic principles of online text, we will get our hands dirty with drafting blog posts, product pages and other common forms of text on the Web.
Web Scriptorium is for teams, small and big, seeking to look at content on the Web from a deeper perspective as to build richer relationships with audiences and walk towards a wider reach with textual ripples.
Web Scriptorium will invite creativity, inspiration and effectiveness to teams who seek to:On a less poetic note, Web Scriptorium is for anyone who creates, shares or works with texts on the Web.
Throughout presentations, writing sessions and live discussions, in Web Scriptorium teams learn:
Code, culture, conversations.
What is the Semantic Web and what code has to do with writing? How a couple of tags can add meaning to our brand story? What do you need to know about the Web and the machine-readable content across it?
What is the Cluetrain manifesto and what it has to do with the writing and doing business on the Web? How do we build bridges towards our audiences through content?
How our first ugly drafts are intricately linked to how we perceive the Web and the concept of a Web of People? Why blogging matters and how do content ideas grow and blossom?
Below you will find an example schedule which aims to give you an overview of Web Scriptorium’s topics and training sessions. Please, keep in mind that the schedule for your team might vary as it will be custom-made depending on the specific needs for content writing training your organization want to meet.
The content landscape has transformed. We’re evolving a new order of content that is different than the one we experienced before—we now have algorithmic audiences, using our content and becoming important brokers of customer experience. The question is: How do we adapt our content repositories and our business processes in order to accommodate content that is building relationships with both humans and machines?
Teodora
Web Scriptorium
Everything is connected. Every text, every thread in a conversation (be it direct or indirect, through references) starts and ends in and with another text or thread. We are never-ending stories reaching out to find possible continuations. Here we will learn how intertextuality can enrich our content writing practices and perspectives.
Working on specific content types and discussing what works and what doesn’t depending on the context of our written pieces.
Working on your brand’s existing content and polishing it. Editing examples of “bad writing” and creating “good texts”.
Web Scriptorium’s curriculum is designed to cover 6 training hours of lectures and 6 training hours of writing sessions. The program covers two days of training led by at least 3 lecturers. The schedule for your team will vary as it will be custom-made depending on the specific needs for content writing training your organization want to meet. It will take us a couple of emails and a virtual brief as to pinpoint what exactly will best fit your needs for content writing training.
"A whole is what has a beginning and middle and end" (1450b27)
Interested in having your own corporate Web Scriptorium? Use the form below, or email us using info@webscriptorium.com.
+ 359 898 613 717
info@webscriptorium.com
The future is not blogless.
We love blogs.
And as much as we love them we are still looking for the mindspace to keep one here.
We cordially apologize to you and the Web genie for daring to not keep a Web Scriptorium blog! We work smart to fix things! By then, you are kindly invited to navigate some bits and bytes from around the Web (yes, Borges’ sandbook style one):